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New Vision Reborn

February 10, 2015 by Dean Trondle

Who doesn’t enjoy at least one or two of those mythological creatures from ancient Greek culture? I’m personally intrigued by the Phoenix, the bird-like creature that is continually reborn and receives new life from the ashes of its former self. Maybe I’m drawn to the Phoenix because its existence seems to align so closely with the personal journey of my professional life as an employee as well as a business owner.

Starting off as a young aggressive “bird” (mostly turkey at the time) running a landscaping company in the summers from the age of 13 and working for a large copier sales and supply company in the off-season, I learned many critical things about business, people and money that I would need in my “next life.”

In my mid-twenties, after growing a landscaping business to over $1.5 million in annual sales with a team of around 50 employees; my  over-aggressive, risk-tolerant attitude and overly-optimistic world view would take it’s toll (you know what they say about pride). I tried to push the business to the next level and negotiated a deal with another landscaping organization that wanted to sell. Structuring what I thought was a great investment and borrowing significant money from banks and personal friends, we signed the deal and went to the races. What happened next is where the Phoenix begins it’s initial transformation.

Implosion, crash and burn, up-in-flames… call it what you will, but the ashes left in my personal and professional life after going for broke were painful and plentiful. Thankfully, I believe we as humans have been given a significant gift from our Creator. It’s called the power of change. While we are often creatures of habit, we have been given a unique perspective in life that is deeper and more meaningful than what the animal kingdom of this world can experience. I believe we have a soul. That part of us that is the innermost being that intuitively knows right from wrong but can be tempered and calloused over time to that reality. With our soul, or “mind’s eye” as some may call it, we can exercise introspection. We can think critically about who we are and who we want to be as though we are outside of ourselves. This aspect of our being can bring great hope, or if we aren’t careful, can also bring great despair depending on how we interpret our circumstances; this is largely based on our belief systems about purpose and meaning. Really, it boils down to our world view.

My world view as a young aggressive business man had become increasingly warped and skewed by success. I was on that treadmill and kept hitting the “speed-up” button because I liked the humming sound of the rotating belt and the look of my legs (as short as they are) moving faster and faster in the mirror. It all looks and sounds neat until you have that one misstep. Yea, I was THAT guy!

Needless to say, this experience was humbling and yet was precisely what I needed in my life. After a bout of depression brought on by the guilt of unmet dreams I had sold my best friends and family, I spent the next decade analyzing and studying everything I could about organizational management and growth. I tried to understand what I had done wrong. I wanted to learn from my failure. I devoured every leadership, management and marketing book or podcast I could find. During my “day job” I tried applying the ideas and concepts I was learning and it helped that my employment at the time happened to be in the non-profit sector. This experience gave me an even deeper understanding of how organizations function (or in some cases how they fail to function).

My personal successes, but frankly, even more so, my failures have taught me valuable lessons about myself, life and organizational leadership and management. This is why I’m so passionate about New Vision Custom Solutions! As we rise from the ashes and our wings become established, our desire is to learn how to soar together with other small business owners and non-profit managers/leaders. We are focused on helping our clients get clarity around their vision and mission and then to organize resources in a way that increases the effectiveness of fulfilling their stated mission.

As we embark on this flight, we invite you to join us in this journey. We will be regularly updating resources as well as news and events that can allow you to stay connected and not only get a birds-eye view of what we see everyday, but also we’d love for you to join us at the “Phoenix nest” via our website and social media activity. God bless and happy flying!

Filed Under: Featured, Team Blog

Marketing & Creative

February 8, 2015 by nvwebmaster

You may be expecting a simple list of items on a page designed to outline our marketing communication services. However, New Vision’s unique success on behalf of our clients wasn’t built on a simple, one-size fits all recipe for success and we don’t offer the conventional list of services (see creative design list below) to clients that aren’t willing to do the heavy lifting up front.

However, we did try to make it as easy as 1-2-3. Below you will find a brief explanation of the three core areas that we believe we can help your organization in the area of communication. In many ways, #1 and 2 below transcend ALL other services we offer. This is why we usually won’t take on a client that simply wants a logo or needs a website. There are literally 1,000’s of options for those services on an individual, specialized basis. But if you want a holistic approach to creating a meaningful and sustainable business communication strategy, please keep reading.

1. Vision and Mission Clarity

New Vision provides coaching and feedback to help you clarify your organization’s vision and mission.

This is THE most important part of the marketing communications process. Creating a fancy logo and some neat website graphics will not in itself create employee engagement or customer loyalty. What will create a sustainable community that runs deeper than  the bling of cool marketing material is a clear understanding of why the company exists and how it plans to fulfill that purpose.

New Vision loves to walk clients through the process of rediscovering (or perhaps discovering for the first time) your vision and passion for why you started your business in the first place. Even if that motive was driven by a specific financial need or a hobby on steroids, there is a reason you chose the specific business, industry or ministry in which you find yourself today.

We would love the opportunity to understand and help clarify your vision and mission!

2. Communications Strategy

New Vision provides coaching and feedback to help you develop your organizations overall communications strategy as well as individual project and campaigns.

Once vision and mission clarity is established for your organization, the next step is to hone the communications strategy both internally and externally. New Vision can help you effectively create a messaging strategy so that the right employees, vendors and customers all understand your vision and mission and how that positively impacts their lives.

Notice we said “the right” employees, vendors and customers. Without an intentional and thoughtful communications strategy, your time could be wasted attracting people that don’t fit the vision of your organization and it’s purpose. We believe it is the leadership’s job within the organization to effectively and clearly communicate who they serve and why they serve so that people can make a conscious and informed decision about their involvement with that organization.

We would love the opportunity to discuss your communications strategy today!

3. Creative Design

Finally, the actual visible results of vision and mission clarity and after the development of a well-thought out communications strategy, New Vision would love to help you create engaging, creative and meaningful collateral for your organization. Below is a list of services we offer that can help communicate who you are, why you exist and what your organization offers. After the foundation has been laid, we would love to help frame and build the communication “palace” to help attract the right “visitors”.

  • Logo Design
  • Website Development
  • Print design (fliers, brochures, business cards, banners, etc.)
  • Social media image and message creation (including updates and analytics review)
  • Video creation
  • Podcast creation

Maybe you’re just curious or maybe you are ready to get moving on creating clarity, strategy and creative communications collateral for your organization. Fill out the form below or email us and we promise to get back to you in less than 8 hours. We can’t wait to meet you and see if we might work together soon.

Filed Under: Featured

Solutions

February 6, 2015 by nvwebmaster

It is our passion to help bring your small business or non-profit vision and mission into focus.

In the same way that every pair of glasses have similarities (they all have lenses and nose buds, etc.), some of the custom solutions we recommend will have similar components. There are companies out there that provide out of the box “solutions” but try picking up glasses that belong to someone else and see how well they help you focus. Usually it’s more trouble than help, right?

New Vision Custom Solutions doesn’t offer a “one-size” fits all approach. We love the process of sitting down with you and fully understanding what your dream and vision for your small business or non-profit happens to be. Why did you choose your particular field, what motivates you and your employees day-in and day-out? We start by listening, not telling. Our goal is to help understand how we might be able to support the fulfillment of your vision and mission, not change it.

Some client’s just need a few tweaks and confirmation that their heading in the right direction, while others need some significant lens adjustments, but actual vision is a funny thing in life. As humans we are prone to build our view of reality from our own experiences. Which make sense to some degree, but can also lead us to deep-rooted belief systems that may create unnecessary pain and stress in our lives.

Here’s what we mean. Unless you have a significant injury or event that impacts your eye-sight and creates poor vision quickly then it’s very likely you have become accustomed to your current vision capacity. Since vision impairment is more often than not a slow progressive loss of detail, we don’t tend to notice just how skewed our vision has become over time. The powerpoint presentation, the road signs, or the computer screen, their just not as clear but we tend to think everyone needs to be 25 feet from the exit sign before they can read it, that’s just normal.

It’s only after you take the time to go to an eye exam and have a trained professional with the right equipment and after asking a lot of “how bout now?” questions that you begin to see what you’ve been missing. When you leave with the right fitted glasses with the right lenses, it’s like a whole new world out there. You can actually order your Dairy Queen Blizzard flavor without getting out of the car and walking up to the drive-thru menu!

This process of having a new-found appreciation of the world around you and seeing things in from a clearer and more realistic perspective starts with you. No one is going to force you to sit in that exam room and answer those questions and look through the equipment.

However, as a business owner or non-profit manager, if you’ve ever wondered whether you have great vision or if you have just learned how to live your life with skewed vision, we would love to meet you and perform a free “exam”. The NV Optics Exam is uniquely designed to walk you through multiple questions to understand your current level of vision and clarity about the organization for which you are responsible. The end result is a complete prescription (a custom proposal with pricing for services) for your lenses and a whole room full of stylish frames for you to choose from (the marketing and creative development side of what we do at NV).

If you are interested in finding out more or would like to set-up an exam, please don’t hesitate to call our office at 207-467-3178, email us or fill out the form below. Have a great day!

Filed Under: Featured

Custom Products

January 8, 2015 by nvwebmaster

For those that don’t know the history of New Vision Custom Solutions, we actually began as New Vision Custom Products and focused on apparel printing and embroidery as well as other custom products such as mugs, pens, etc. As we have expanded our focus to becoming a full-service small business and non-profit consulting company and have physically moved our headquarters to New England, we are currently in the process of re-establishing our custom products operations. We have some great improvements in our custom products offerings as well as some enhanced online ordering options. However, our goal is to continue to provide hands-on help for busy business owners and non-profit managers in determining their custom product needs and order placement. This includes helping people walk through the different options including artwork, item types, samples and cost options.

If you are in need of custom products in the near future please fill out the form below, email us or call our office at 207-467-3178.

Filed Under: Featured

Financial Planning

January 8, 2015 by nvwebmaster

What was last month’s gross revenue? What was last quarter’s total donations? What were your total operating costs for the last year?

If you’re like many small business owners and non-profit leaders, you may have to get back to us on these questions and often you will have to check with your accountant that does your books or who just finished your tax return. The problem with this scenario is that it speaks volumes into the reality of the financial philosophy and management of the organization for which you are responsible.

Taking it one step further, when we ask other questions like, “what is your budgeted gross profit margin for this next year?” or, “what are your projected operating costs for the next month?” we often get silence.

We get it; it’s hard enough to deal with the facts, let alone trying to project things that are so unknowable such as how much people are going to buy or give to your organization in the future. With the volatility in the overall economy, competition, changes in technology, etc. how could we possibly project the future in any meaningful way? This puts owners and managers in a “what’s the use” mentality, and we are here to scream that your organizations life is at stake here, that’s the “use”!

If you are having health issues and/or desire to stay healthy, there are certain things you must measure. For instance, heart rate, calorie intake, calories burned, etc. Any personal trainer will tell you that one training regiment is not sufficient for all body types. The same is true of small organizations. The financial performance and ongoing health isn’t sustainable without some intentionality and that requires measuring and paying attention to certain metrics.

Do you have the following financial statements readily available?

  • Income Statement – Shows the sales, cost of goods sold, operating expenses and net income of your organization
  • Cash Flow Projection – shows the cash projected to come in and out for the next month, quarter, year
  • Balance Sheet – Shows current assets and liabilities and equity of the organization

If you don’t have an organized, consistent and meaningful reporting process to get accurate and timely data to make decisions about your organizations financial health, then give us a call at 207-467-3178 or email us or fill out the form below.

Filed Under: Featured

Operations Strategy & Coaching

January 8, 2015 by nvwebmaster

In our opinion, every single small business and non-profit organization has one of the following operations strategies:

  1. Fly by the seat of your pants – Organizations with this strategy rarely self-identify since this strategy is for the myriad of business owners and managers that don’t actually intentionally create well-thought out processes and systems for themselves and their team to follow on a consistent basis.
  2. Watch, learn and get in the manager’s head – This strategy could also be called the “assumptive strategy” and we all know the famous adage, “you know what you get when you assume.” Having processes and systems that are obtained by employees through learning on the job and trying to figure out what the owner/manager expects is only slightly less detrimental to your business than the “Fly by the seat of your pants” strategy above.
  3. This is how we do it here – This strategy is one in which leadership has taken ownership of the processes and systems and has spent time thinking through what resources are needed for each task in the business and how to properly implement those resources to consistently provide the intended results to their customers. Once these systems are developed they document the system and provide hands-on training for each employee responsible for each process.

Our passion is to help take #1 and #2’s and move them towards #3. Whether you are starting from scratch on really analyzing and documenting current processes and systems, or you have started and are simply struggling to organize all the “stuff” you’ve got on paper and in word processing documents, etc. We want to unleash your true potential by creating meaningful and relevant documentation that helps provide clarity to you and your entire team about “how we do it here!”

There’s something profoundly liberating by having a feeling of control and clarity in your organization. What’s more is that your people are craving the same clarity and need your help to feel fulfilled and grow personally and professionally each day. So as the leader of your organization or department, it is your responsibility to provide that in a proactive and objective way both in writing and in verbal communication. Here are some outcomes and services that we offer to provide the clarity that comes from a “this is how we do it here” philosophy.

  • Organizational Structure analysis and development.
  • Job Contract (Description) development.
  • Employee Handbook creation.
  • Process Mapping and Documentation for all operational systems (i.e. accounting, human resources, sales, staffing, communications, etc.)
  • Customer service analysis and feedback.
  • Management Operations Manual (entire business operations documentation to outline “how you do it” at your organization).

If these ideas seem foreign to you or you view them as a waste of time compared to the “real” work of your business, then you NEED to give us a call or fill out the form below. Unless you are absolutely satisfied with your operational, financial and missional fulfillment of your business or ministry, then we are convinced that the above items are a significant reason why you may be limiting yourself to achieve the next level of success.

If you are at the point of recognizing the importance of this type of strategy and documentation, then you are ready to give us a call at 207-467-3178, email us or fill out the form below. We look forward to seeing if we can help!

 

 

 

Filed Under: Featured

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New Vision Custom Solutions
Kennebunk Maine
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To create meaningful partnerships with small business owners and nonprofit leaders and their teams by offering practical solutions that result in creating sustainable growth personally and professionally.

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